To a Younger Internet:
Dear internet, it was so nice of you to be created. Now humans have the ability to expand their consciousness to a level unheard of before you. You are fast and slow, clunky and yet refined enough so that novices could learn from you. You were destined for great things. That is until you grew too big and you were worth too much to too many people. Now you’re old and about to get a facelift. A face lift that may or may not change your face of the internet for good or for bad. If I was only concerned with using you to market my ideas I might worry. You see, internet, you were once free and you handed out high rankings like they would soon go out of style. And now you don’t. You’ve been co-opted by large corporations who control what you let us see and even how fast we see it. I’m telling you about the good days, internet, the days when a free, Organic Click was just a properly phrased keyword away. Now, you cost us money for the same thing. We still love you, internet, just not your corporate rulers.
Paid Clicks vs Organic Clicks in the 21st Century
You can bet there are jobs for people to analyze where a website’s traffic comes from. Recently there has been a rising alarm about the ways in which visitors are reaching important content. When once an organic clicks ruled, now Google has dismantled their ability to raise awareness frugally. If you want to play with the internet today, be prepared to be a master in both organic AND paid advertisements to pay you for your work. The internet is not dead but for content marketers who look for organic clicks, it’s almost dead. Today’s strategies must take into account the changing algorithms of today’s search engines. The competition may seem vast but in reality only a few search engines are used by the majority of internet surfers. This bottleneck has created one of the most profitable parts of Google and others’ business model; where once organic links prevailed, fill the placements with paid links to create a win/win situation for everyone but the lone, content creator. He who can pay will rule the niche.
What Happened to Free, Keyword Ranking Search Links?
As an SEO marketer, I depend highly on my ability to rank a page or a link high on the list of relevant search engines. This year I have noticed that my links are sparse among more obvious paid links. Paid links are even getting harder to recognize as a sponsored ad. The search engines are doing all they can to give back value to their paying customers. That’s great for those buying the ads, but not so good for those who want the best content on a particular topic. You see, paid ads usually have less than perfect content. They’re paid for because once you get to the site, they hope your next action will make them money. They don’t really care about the content as long as the paid links brings in the business.
When we search:
More ads per search.
Ads that can be used across broader subject matters.
Bigger ads which take a visitors eyes away from the content and onto the ad.
Google Shopping shows up now more than ever. If you were trying to promote a product on your own using organic clicks, Google is going to make it harder to find you and be your competition as well.
Again, making an ad appear to not be an ad. It’s Trickery and the old internet is full of it. Our next post will expand on how the large search engines are taking away from your organic clicks. You should be surprised, but I bet you won’t be.